Cloud Computing: Are IT Support Firms Missing a Trick?

The IT world is at risk of suffering from cloud overload.

The software as a service revolution is well under way and cash-strapped companies looking to cut their cloth are being bamboozled by providers offering what seems an endless supply of solutions – web solutions, hosted solutions, IT solutions…


As prices fall, there is a definite clamor for cloud-based services, and small to medium-sized businesses (SMEs) and not-for-profits are jumping on the bandwagon as they seek to reduce their overheads.

In fact user group the Open Data Center Alliance recently released figures showing that cloud technology is being adopted quicker than predicted.

On the other side of the fence, there is a growing sense that some IT support companies could be missing out on the cloud revolution ‒ simply because they are failing to talk to their own customers.

There also seems to be evidence that many IT professionals may not be taking the cloud too seriously and, crucially, could be failing to recognize the potential benefits. This was highlighted by an alarming recent report by risk consultancy Protiviti, which highlighted that 74% of UK IT managers think cloud computing has absolutely no relevance to their business.

A paltry 8% of IT managers quizzed in the survey said they were using the cloud for their business, while only 3% said that it had been adopted widely across their business. More encouragingly for cloud aficionados, 16% of companies were found to be looking into developing a private cloud service, while 10% were considering the use of a public cloud option.

As Jonathan Wyatt, managing director of study authors Protiviti UK, said: “Concerns over security and data privacy appear to be overshadowing the potential benefits offered by the cloud.

“But businesses need to be more creative about how they think about the cloud and the opportunities it presents. At a time when companies are looking at ways to grow while keeping a lid on costs, cloud computing offers a way to significantly reduce overheads and to allow supply to be more directly matched to demand.”


But there is strong evidence that SMEs are slowly but surely buying into the cloud as they seek ways of reducing costs in the grim economic climate. They see it as a cheaper alternative to an expensive office-based server and associated hardware. But it also seems that many small businesses are prepared to circumnavigate their current IT provider to secure better terms if they are not offered a favorable deal.

So while IT companies continue to install hardware and reap the returns, it seems they must start adopting a new business model or risk losing their clients entirely.

Nick Marshall, managing director of one of the UK’s most influential cloud computing companies, Giacom ThinkCloud, said: “IT companies should view cloud computing as a brilliant chance to grow their client base and make sure they don’t miss out. If they don’t move with the times and simply take the view that the cloud is a flash in the pan, then they are kidding themselves.

“In spite of the low prices, SMEs might still be uncertain about the merits of cloud computing and need teaching about its benefits. This is definitely where IT support companies can come to the fore. They can educate SMEs about cloud services, while also selling their products.”

Darren Duthart, from Glasgow-based Fruit Mobile, is convinced that IT support firms need to be flexible and willing to diversify.

He said: “During my IT career, I have experienced supporting IBM mainframe centralised systems with dumb terminals. The cry when these were decentralised by client-server (mostly Windows desktops) was that this change would be disastrous for IT departments everywhere.

“But as technology evolves, the supporting job roles do too. Cloud services are the latest cycle of the perpetual IT centralisation/decentralisation. But as services move to the cloud, IT support requirements change, so I can fully appreciate any associated apprehension. But with change comes opportunity.”

Darren believes that demand for cloud services will only increase further and if IT firms don’t make the most of the opportunity they could be left behind.


He said: “Demand for cloud services is increasing rapidly from our existing client base. Today's small businesses are no longer restricted from fully utilising software that was previously in the almost exclusive zone of the big ticket enterprise.

“Small firms need to be responsive, agile and secure. They need the flexibility to scale up (or down) without being burdened with software license costs or long contracts. They certainly don't want to spend their precious time installing, maintaining and troubleshooting server software and hardware.

“We are continually being asked to provide further services. What starts with a discussion about Hosted Exchange usually leads to a discussion with them about Hosted Sharepoint, then Hosted Dynamics. It is fair to say most clients ‒ after discovering the full benefits ‒are surprised and delighted by the low cost of entry.

“At Fruit Mobile, we were an early adopter of cloud services; we recognised the advantages and based our business model on these some six years ago.”

David Banks, from UK-based Commun IT, revealed: “Most businesses I deal with are currently exploring the option of cloud computing. The majority of our customers are running small businesses, such as non-profits and charities. With the current decrease in funding, these organisations are looking to reduce overheads and save on operational costs. “

“There is still this fear of migrating to the cloud, however it’s the flexibility of the cloud that can turn these fears to an advantage.

“As an IT support company, we can't afford to spend hundreds of thousands of pounds on infrastructure and technology. As more and more people make the move to cloud computing, I think the ones that haven't embraced it will lose control of their customer base and therefore revenue.”

Last word goes to Fruit Mobile’s Darren, who concluded: “The cloud is here and it is going to get a lot bigger in the next few years. Failure to embrace on some kind of level risks being left behind.”

Read More.. http://technorati.com/technology/it/article/cloud-computing-are-it-support-firms/

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What is cloud computing?


What is cloud computing?

Everyone is talking about “the cloud.” But what does it mean?

Business applications are moving to the cloud. It’s not just a fad—the shift from traditional software models to the Internet has steadily gained momentum over the last 10 years. Looking ahead, the next decade of cloud computing promises new ways to collaborate everywhere, through mobile devices.
Life before cloud computing

Traditional business applications have always been very complicated and expensive. The amount and variety of hardware and software required to run them are daunting. You need a whole team of experts to install, configure, test, run, secure, and update them.

When you multiply this effort across dozens or hundreds of apps, it’s easy to see why the biggest companies with the best IT departments aren’t getting the apps they need. Small and mid-sized businesses don’t stand a chance.
Cloud computing: a better way

With cloud computing, you eliminate those headaches because you’re not managing hardware and software—that’s the responsibility of an experienced vendor like salesforce.com. The shared infrastructure means it works like a utility: You only pay for what you need, upgrades are automatic, and scaling up or down is easy.

Cloud-based apps can be up and running in days or weeks, and they cost less. With a cloud app, you just open a browser, log in, customize the app, and start using it.

Businesses are running all kinds of apps in the cloud, like customer relationship management (CRM), HR, accounting, and much more. Some of the world’s largest companies moved their applications to the cloud with salesforce.com after rigorously testing the security and reliability of our infrastructure.

As cloud computing grows in popularity, thousands of companies are simply rebranding their non-cloud products and services as “cloud computing.” Always dig deeper when evaluating cloud offerings and keep in mind that if you have to buy and manage hardware and software, what you’re looking at isn’t really cloud computing but a false cloud.


About more Cloud Computing

1. What is Cloud Computing:

The term 'Cloud Computing' was born in the middle of 2007. The word 'Cloud' is a metaphor to describe the Internet. So it can be explained simply as computing (applications, storage, services etc.) residing on the Internet which the users connect to.

For example, if you are using web applications from big firms such as Google or Microsoft, it means that you are using Cloud Computing. The web applications such as Gmail, Google Calendar, Hotmail, Salesforce, Dropbox and Google Docs are all Cloud Computing services because when connecting to those services, the users will access to massive integrated server groups on the Internet.

2. Why using Cloud Computing:

Generally, large corporations install certain applications on servers to provide lower costs (shared storage, management, architecture etc.) and distributed connectivity (e.g. global access). With Cloud Computing, resources are shared, so a single email server may serve 500 companies instead of 500 companies needing to buy their own internal email server for example. Therefore, it reduces the cost arising from individual companies hosting their own services locally. As saying above, the word 'Cloud' refers to the Internet.

Currently, many companies have posted their applications to the Internet and have integrated features through a web browser allowing connectivity from different computing platforms (Windows, Mac, Linux etc.)

3. What does Cloud Computing have to do for your business:

Easier: If usually run their applications on their own servers that are placed in their offices, it requires local effort for maintenance, the cost and the time to keep things running continuously and upgrading. If they use it, they will still use the same applications but the applications will be implemented on an Internet facing server. In many cases, the maintenance, upgrading and running of the server is handles by a data center or application provider. Further, they can also let their users or associates use the applications without having to install anything to their computers.

More efficient: Have you ever thought that your company will use Office 360 or Google Docs instead of Microsoft Office or Open Office? From cloud services, the company doesn't have to spend large amounts of money on licensing fees, maintenance, updating etc. It's all carried out without them needing to be too concerned.

The drawback of office application based cloud computing is that it is completely dependent on a reliable internet service. Also a slow internet connection can make the experience unpleasant if there are long delays between doing different function.

Much cheaper: There are no capital expenditures upfront (no need to buy servers etc.) and most services grow as your needs grow so you only pay for what you need. The cost is also easier to bear for the small companies.

Flexible: A global solution designed to suit your needs. It is quickly adaptable if your needs change. You might add or remove users and set up regular or spike access time.

Secure: More sophisticated security system but interdependent with the company operating the servers and may not be suitable for confidential data.

[Article Source: http://EzineArticles.com/6908475]

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How to Achieve Successful Marketing of Software


How to achieve successful marketing of software How to achieve successful marketing of software? All software developers want to know the answer to this question. The solution is easy and there is in fact no secret of successful software promotion. Just submit your software to as many websites as possible.

There are a large number of shareware downloads sites. Is your software listed on most of them? Is your software ranked higher than your competitors' in the search engines? If your answer is “yes", you must be a sale master. The method of excellent marketing is simple, but the process is really hard. So many shareware downloads sites, how can you choose which ones are better for software? How can you submit PAD files of your software to over one thousand website within the minimum time?

Time is money, the quicker your products reach the customer, the more chances you have to sell your software than your competitor. You must notice that software submission is the real factor of successful marketing and time is the decisive factor of a winner.

People used to win the competition by their hands. However, today some software promotion tools have joined in this competition. To choose a powerful submission software is undoubtedly the secret of successful marketing. Here I just mention a new product I have just used. It’s a newly-developed software submission tool that can automatically submit PAD files to more than 1000 highly-targeted sites within half an hour and can regularly update the download websites database.

It is both professional and practical software. People who use this helpful tool are much easier to win out, because not only more potential customers will find their products, but also their rankings in the search engines will rise dramatically. So if you don’t have one, you may suffer the risk of being washed out. I strongly recommend you have a try, and you can download this powerful submission software here.

[http://www.ezinearticles.biz/article/How-to-achieve-successful-marketing-of-software/45500]

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